The American Express Company is a multinational corporation specialized in payment card services headquartered in NYC. Their vision is to provide the world’s best customer experience every day. Their mission is to become essential to their customers by providing differentiated products and services to help them achieve their aspirations.

AMEX MAPS

A fresh look on the American Express Shop Small Map. This Map experience allows card members and prospects to discover and search for businesses (small and large) and their location - as well as curated guides in and around a specific city. In addition, card members will be able to determine which merchant has been newly listed on our database, is a Card Member Favorite, and/or is a Shop Small business with our special badge icons. Visit Amex Maps today.

What

UX/UI

Testing

Team

Lead design — Myself

Product Manager — Jonathan Shahar

Business Product Owners

Engineers (Phoenix, AZ)

UX Research Team

Copy Team

DURATION

5 Months

Launch date

2018 April

Device

Responsive web

TOOLS

Sketch

Invision

Global Markets

US, Canada, Mexico, United Kingdom, Germany, Australia, and more to come

Objective

To create a single map experience that will provide a consistent global experience to all card members, merchants, and prospects. The redesign of the map experience will encourage cardmembers and prospects to explore and discover businesses in various cities. 

This map design will act as a template to be consistently adapted globally throughout the American Express business landscape. (There are 14+ different map experiences that exist today for American Express.)

Challenge

An existing Amex Map design was in-progress for 6 months, which was created by an agency that we worked with. I was given ownership of this product after investigating numerous challenges in functionality, usability, and user comprehension. The experience also did not align with the American Express Design Language System (DLS) and did not meet proper UX guidelines and best practice overall. With very little progress made after half a year, our leadership terminated the contract with the agency and reassigned the product to me, with just a short time frame left in our roadmap to complete.